Augmented reality: Why augmented reality will be big in business first

Augmented reality
Why augmented reality will be big in business first
from The Economist

THE history of computers is one of increasing intimacy from mainframe machines to smartphones

The next step is to build a pair of “smart glasses”. AR could bring about a new and more intimate way to interact with machines

For the time being, the most popular AR apps are still found on smartphones. Pokémon Go and Snapchat are using the technology

Microsoft is already running trials of its HoloLens headset in medical schools and architectural practices

AR’s the first problem is aesthetic. The HoloLens’ alien appearance makes its wearers look more creepy than cool

The other problem is consent. In 2013 Google launched its “Glass” headsets. But plenty were worrying that users were covertly filming

Both of these problems are solvable. It may well be possible to build a pair of fashionable AR glasses. Social etiquette also evolves

AR seems likely to follow the same path to popularity as smartphones. The first mobile phones were brick-sized and a target of mockery

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